Gartner Market Guide for Consent and Preference Management 2020

Central to most privacy laws is the challenge of providing users clarity about and control over their personal data. This research allows security and risk management leaders to evaluate universal consent and preference management capabilities to make a balanced, forward-looking product choice.

Fair&Smart recognized as a Representative Vendor

The consent and preference management market comprises an ecosystem of vendors providing services that consolidate end-user choices regarding how their personal data should be handled. These preferences are then synchronized across a variety of legacy, active and incoming repositories, both on-premises and in the cloud. The ultimate intent is to extend visibility and control to users, allowing them self-determination over how much of their data to expose, to whom and for what purpose, with the option of changing their preferences at will.

Security and risk management leaders should ensure that the configuration of their CPM front end prioritizes privacy UX principles, with clear language to provide users the opportunity to make an informed and explicit choice.

Gartner, “Market Guide for Consent and Preference Management,” Nader Henein, Bart Willemsen, Bernard Woo, December, 8, 2020.

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Established in 2016, Fair&Smart has focused on the two principal aspects of the privacy UX: subject rights management (Right Requests), and consent and preference management (Right Consents). Created in France, the solution is exclusively European-owned, run and hosted — a key differentiator for many concerned with data residency and data sovereignty following the invalidation of Privacy Shield.

FAIR AND SMART collects this data to answer your request.

You have a right of access, to rectification, to erasure, to data portability, to restriction of processing, to object. you may define the fate of your data processed by FAIR AND SMART after your death. These rights can be exercised via the Fair&Smart app or you can contact our DPO at or by mail to DPO FAIR & SMART, HAAS Société d’Avocat, 32 Rue La Boétie 75008 Paris; by justifying your identity.