82% of European consumers will use their new rights from the GDPR.
A study carried out by Pegasystems on 7 000 consumers across 7 European countries brings us the following conclusion : 82% of European consumers will use their new digital rights from the GDPR (right of access, erasure, etc). Italy takes the first position with 90% followed by Spain (89%) and by France in third (86%). The desire to use these digital rights could be explained by the fact that 93% of consumers are not comfortable with the way companies manage their personal data. In fact, lots of respondents don’t trust companies and experienced unsatisfactory customer experiences.
For European citizens, the right of access is the most important.
Almost 8% of European consumers think that any personal data should not keep any personal data. Contrariwise, the basic data collection (name, last name or email address) is not deemed intrusive for 76% of them.
The attention of many consumers is set on personal data held by companies : what they really know about habits, daily routine, etc. Thus, for 47% of them the right of access is the most important and impacting right. This right gives the opportunity to know which data are processed, or not.
According to Article 15 of the GDPR, the data subject can have access to the personal data and the following information:
- the purposes of the processing
- the categories of personal data concerned
- the envisaged period for which the personal data will be stored
According to the GDPR, the personal data must be provided within one month. This information has to be processed “in a concise, transparent, intelligible and easily accessible form, using clear and plain language” (Art. 12)
Thanks to the GDPR, the relation between companies and individuals will be more balanced. The individual gets his position of decision-maker back : he can control the collection, the exchange and the use of his personal data. Transparency and control are the milestones of a new confidence. The reappropriation of personal data will soon be possible through secured and simple management tools.